Lucy’s top tips for search engine optimisation
CALLING ALL WEBSITE OWNERS: Here are my top tips for improving your website’s ranking in search engine results. If you are a webmaster you need to handle your own SEO. Simple as that. It is an ongoing beast that needs regular tweaking but it’s not that tricky. When your site appears in the organic search results, that’s FREE traffic to your website. Smash the SEO on your website before you go paying for sponsored Google advertising. Here we go…
How to build a volunteer army
Volunteers are the backbone of the not-for-profit sector. What other industry can build a workforce on free, willing labour? So listen up charities, stop yer whinging about being poor and fist pump the air because you have access to the most cost effective and passionate army in the universe! Here are my tips for how to build the best volunteer team. I’ve learned the knack over 20 years of building teams and working with volunteers.
The freaks shall inherit the earth
I picked up a copy of Chris Brogan’s latest book at Social Media Marketing World #SMMW15 in San Diego earlier this year. Chris was a speaker at what has become one of the world’s largest social media conferences. I bought a bunch of books this year but it’s this book that I have read first. The title spoke to me. I’m a misfit and a weirdo. World domination sounds good to me. And with endorsements from the likes of Seth Godin and Amanda Palmer, I was sucked into the pages like a moth to a flame. But this is not a social media book. It’s a guide for the kind of people who would not normally read a business book.
Top 10 tips for sharp, successful communication
I never read introductions to top 10 lists, do you? Let’s just dive straight in. Here are my top tips for sharp, successful communication.
Lucy’s top 5 tips for wrangling Facebook for free
I joined Facebook in 2007, originally to stay in touch with the doctors I met on my travels in Ethiopia. FB soon became my communication platform of choice. Here are some tips to get your head around the Facebook algorithm and make the most of free organic reach for your FB business page.
