The freaks shall inherit the earth

I picked up a copy of Chris Brogan’s latest book at Social Media Marketing World #SMMW15 in San Diego earlier this year. Chris was a speaker at what has become one of the world’s largest social media conferences. I bought a bunch of books this year but it’s this book that I have read first. The title spoke to me. I’m a misfit and a weirdo. World domination sounds good to me. And with endorsements from the likes of Seth Godin and Amanda Palmer, I was sucked into the pages like a moth to a flame. But this is not a social media book. It’s a guide for the kind of people who would not normally read a business book.

Lucy’s top 5 tips for wrangling Facebook for free

I joined Facebook in 2007, originally to stay in touch with the doctors I met on my travels in Ethiopia. FB soon became my communication platform of choice. Here are some tips to get your head around the Facebook algorithm and make the most of free organic reach for your FB business page.