Whatever Bloom is selling, I am buying. Lucy makes neuroscience accessible and fun, bringing decades of experience to sales and teamwork.
Whatever Bloom is selling, I am buying. Lucy makes neuroscience accessible and fun, bringing decades of experience to sales and teamwork.
Expert speaker on trust in Australia
Certainty and the neuro-gamification of trust
This up to 60 minute speech is all killer, no filler
Ah-ha moments: many
Expert trust speaker Australia
Certainty and the neuro-gamification of trust
This up to 60 minute speech is all killer, no filler
Ah-ha moments: many
Lucy Bloom led a creative advertising agency for 20 years, developing strategies for everything from concrete and bikinis to deodorant and luxury property. AND she’s raised millions for hospitals and health centres where the ‘buyer’ receives nothing but a warm fuzzy and a tax receipt.
In the era of deepfakes, data breaches and relentless digital noise, consumers have developed a hyper-sensitive BS detector and a sophisticated nose for AI slop. And with infinite choice, the ultimate commercial currency is certainty.
Our brains are hardwired to seek the safety of certainty, but real personal growth and unshakeable trust are forged when we sit in the raw discomfort of the unknown. Certainty, therefore, is a tricky beast. Deliver certainty to your customers for long-term trust in your brand. But sit in the uncertainty of change to build trust in yourself.
Take homes include but not limited to:
- Understand the chemical cocktail that drives human decision-making, bypassing hesitation and tapping into certainty
- Discover how to redesign a customer journey to make choice feel rewarding, memorable and friction-free by removing hidden roadblocks that cause cart abandonment, decision paralysis and buyer's remorse
- See how real humanity out-performs machine-generated funnel journeys every. single. time.
- Master the art of sitting in the unknown, retraining your brain to view the discomfort of uncertainty not as a threat, but as a competitive advantage and a pool for innovation
- This speech is a perfect match for annual conferences, commercial leadership summits, sales kick-offs and professional development days for teams who need to drive revenue, deepen client relationships, and win in a skeptical market.
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